
Personal weekly oversight from a competitor who's been there — delivered through My Pocket Coach. Real adjustments. Real accountability. No templates.
From $800 / 12 weeks · Plus app subscription · Limited spots
The noise
None of it worked. Not because you didn't try — because the inputs were broken.
Cookie-cutter PDFs
The same 12-week plan as 50 other people.
Plans that never adapt
Same macros at week 1 and week 12. Body changes. Plan doesn’t.
Coaches who ghost
Pay $300/mo, hear from them once. Maybe.
Random motivation
Pep talks instead of plan pivots. Nothing changes.
Guess-work macros
A free calculator, a hope, and a prayer.
Zero accountability
Nobody checks if you actually did the work.
You don't need more motivation. You need a system that adapts — and someone who's watching.
The truth
12 weeks · Real change

The moat
Who this is for
If any of these is you, the application is the next step.
Get lean without losing the muscle you spent years building.
Add real size. Lean, slow, progressive — not a dirty bulk.
Lose fat and build muscle at the same time. Tighter inputs, longer game.
Stage-ready coaching from someone who has been on stage. Peak week handled.
Slow, intentional return. Not another crash diet.
Not for
Shortcuts. People who won't track. People who want to be told what they want to hear.
Powered by My Pocket Coach
No single lever moves the needle alone. The system adapts daily as you log — and weekly, I make the calls the automation shouldn't make alone.
Macros built around your goal
Periodized to your level
Prescribed, not guessed
Tracked and respected
Where the adjustments happen
The same autonomous system my 1:1 clients live in — now open to everyone. It plans your food, programs your training, and corrects your week off what you actually log. You don't need a coaching spot to run it.
Free to download · Pro & Prep subscriptions in-app
Inside coaching with me
You live in the app — clean, daily, on your phone. I work in the dashboard — wide, data-dense, on a desktop. Same numbers, two angles, both pointed at your physique.
What you live in
In-app · iOS / Android
Your daily home
Today's macros, weight, cardio.

Check-in submitted
"CoachMax will review this check-in."

Coach adjustment + note
What I changed and why — in my own voice.
What I'm watching
Coach dashboard · Desktop
Client overview
Red flags, trend reads, status at a glance.

Biometrics deep dive
90-day weight, steps, Oura recovery.
Results
The system has been refined on hundreds of physiques — yours is next.
0+
Clients coached
0 day
Average transformation
0%
Client retention
Results vary. Individual outcomes depend on adherence, starting point, and consistency.
Investment
Competition prep or a serious transformation — natural or enhanced. Same proprietary system underneath; the difference is what you're chasing.
Competition prep
The full pipeline to the stage. Built off your data, not a template.
Transformation — monthly
Serious body change, natural or enhanced. Cancel any time.
Transformation — 12 weeks
≈ $267/mo · save $247
The transformation block. A real timeline for real change.
Transformation — 20 weeks
≈ $250/mo · save $495
The long arc. Maximum change, maximum value.
+ My Pocket Coach app
Regular track
via App Store
Transformation, fat loss, recomp, muscle gain
then $19.99 / month after
Prep track
via App Store
Bodybuilding, contest prep, reverse diet
then $50 / month after
What you actually pay
Includes app intro pricing. App subscription billed by Apple / Google through the App Store. Coaching billed securely by card or bank transfer (ACH) through Stripe.

About
I'm Max. I've spent years training, competing, and building the system most coaches charge double for.
I built My Pocket Coach to take cookie-cutter out of fitness. The app adapts your plan day to day as you log — macros pull back when you overshoot, push when you undershoot, all without you asking. That handles the noise. I handle the signal: weekly check-in review, strategic training calls, prep timing, the stuff the algorithm shouldn't decide alone.
That's the value of working with me directly: an adaptive system underneath, and someone who's been on stage watching it run.
FAQ
Apply now. 48-hour response. If it's a fit, we get to work.
Limited spots · Secure checkout via Stripe